blog
Field notes
Thoughts on communication, strategy and the craft of turning big ideas into the right words
Why your tech scale-up needs a value proposition (and how to write one)
What is a value proposition and why does it matter? Discover how life science and tech scale-ups can create clear messaging that attracts customers, investors and talent.
Writing case studies that stand out
Learn how to write case studies that stand out with clear structure, strong data and compelling storytelling. Practical tips to showcase your best client work.
Your Testimonial Toolkit: Gathering, editing and showcasing customer praise
Discover six smart questions that turn client feedback into compelling testimonials, plus practical tips on timing, editing and sharing social proof effectively.
Finding your voice in the age of AI
See how purposeful tone of voice can help your organisation stand out, with real client examples and guidance on choosing a voice that feels authentic and commercially effective.
Structuring your website homepage: what to put where (and why it matters)
Explore the five elements every effective homepage needs so visitors can understand your expertise and take the next step with confidence.
Reach outWords move mountains
Need a burst of creative strategy?
