life science & technology
Supporting a strategic next step for life science consultancy Alma
Built on the real-world experience of founder Sarah Mardle, Alma Business Consulting helps healthcare and regulated businesses unlock growth and inspire leadership, through clarity, confidence, and compliance.
THE SCOPE
• Messaging strategy session
• Strategic messaging framework
• Website structure and user journeys
• Tone of voice development
• Website copywriting
The brief
Alma Business Consulting was at a pivotal moment: evolving from a brilliant one‑woman consultancy into a curated network of expert associates anchored in the Cambridge life sciences and tech ecosystem.
With demand growing across corporates, universities, startups and private coaching clients, Alma needed messaging and a digital presence that reflected this next phase – a business capable of leading complex, multi-partner programmes while keeping Sarah’s personal warmth and credibility at the centre.
Our task was to develop language, structure and content that signal Alma’s growth while protecting the trusted relationships at the heart of the business.
The work
defining the structure of the business
We began with a focused strategy session to map Alma’s core audiences, clarify the business ‘slices’, and articulate the ‘from me to we’ shift. This established a clear picture of what Alma stands for today and how the new associates model strengthened Sarah’s already valuable offer.
creating a reusable messaging toolkit
From this foundational base, I developed a practical, cut‑and‑paste messaging framework that brings Alma’s story together in one place. It includes the short introductions, value propositions, messaging pillars, proof points and calls to action Sarah needs for real conversations – all written in her natural voice so they can be lifted straight into sales discussions, LinkedIn, proposals, networking and the website.
designing clear, confident user journeys
I partnered with Alma’s web designer to plan page structures and client pathways. We aligned words and visuals so they reinforced the same key messages, ensuring Alma’s core narrative was clear, associates were credibly represented, and the site felt coherent throughout.
writing a website that reflects alma’s next chapter
I partnered with Alma’s web designer to plan page structures and client pathways. We aligned words and visuals so they reinforced the same key messages, ensuring Alma’s core narrative was clear, associates were credibly represented, and the site felt coherent throughout.
The difference
The world-class thinking of this respected Cambridge institution is now better positioned to reach the business community, translated into sharp content and structured to turn curiosity into commitment.
“When someone you trust puts your work into words and captures it so more clearly than you’ve been able to yourself, that’s exactly how it feels working with the incredibly talented Ellie Senior.
Stepping into the next phase of growth for Alma Business Consulting I’m really grateful Ellie could help shape the range of Alma's services into clear messages that showcase the depth and breadth of the work we do, in a way that feels authentic, professional and purposeful.”
- DR SARAH MARDLE, DIRECTOR
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