MEDICAL SERVICES
Building communication foundations for lifestyle medicine clinic Gillvray Health
Gillvray Health is a lifestyle medicine clinic founded by Dr Claire Gillvray and Lucy Hibben to provide healthcare that nurtures the whole person. Their integrated model combines clinical expertise with holistic practice, grounded in the six pillars of lifestyle medicine.
Located on Hills Road in the heart of Cambridge, the clinic brings together private GPs, therapists and wellbeing specialists under one roof in a space designed to make evidence‑based, preventive care accessible and human.
THE SCOPE
• Strategic communications workshop
• Content strategy session
• Tone-of-voice development
• Printed and digital marketing materials
The brief
As the clinic prepared to launch, the team needed a strategic communications framework that would translate their complex, multidisciplinary offer into clear, credible messaging. The goal was to define audiences, consolidate service lines, and create a consistent tone of voice that would resonate with both medical and wellbeing‑focused clients, positioning Gillvray Health as a trusted hub for integrated care.
The work
defining communication foundations
A two‑hour messaging strategy workshop established the foundations for all future communication. Together we clarified key messages, mapped target audiences, and prioritised core offerings across private family healthcare, corporate wellbeing and practitioner training. The session produced a set of defined marketing objectives and a clear customer‑journey model to guide all marketing and communications content.
establishing a grounded tone of voice
Drawing on the clinic’s Caregiver archetype, I developed a tone that balances medical authority with compassion, both professional and reassuring. The language reflects the science behind lifestyle medicine while remaining accessible to patients seeking practical, everyday guidance.
creating aligned marketing materials for launch and growth
The next phase focused on execution. Working with Gillvray Health over a number of months, I created a range of content to introduce the new clinic and its services, each designed to translate lifestyle‑medicine principles into clear, medically grounded communication. This included:
A clinic overview brochure that distilled multidisciplinary care into a clean structure patients can scan and trust.
A billboard poster displayed at Cambridge Station which communicated the value of timely GP access at a glance through confident, high‑impact copywriting and design.
Launch event materials designed to act as a physical reminder of the clinic after attendees returned home, keeping its preventive, integrated model front of mind.
And an informative guide for new parents, balancing clinical authority with emotional reassurance in advice designed for the realities of early parenthood.
The difference
Gillvray Health launched with clinically grounded, human messaging, presenting lifestyle medicine as a credible, compassionate model for modern healthcare in Cambridge.
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