OUTDOOR EDUCATION & ADVENTURE
Establishing strong communication foundations for Cambridgeshire Outdoors
Cambridgeshire Outdoors is part of Cambridgeshire County Council's Children, Education and Families directorate.
The organisation supports children, young people and adults to build personal confidence and a lasting connection with the natural world through adventure, nature and challenge.
THE SCOPE
Team workshops across two outdoor education centres
Stakeholder insight gathering
Messaging development
Pitch deck creation
Project management
Website copywriting
Strategic planning consultancy
The brief
Across two flagship outdoor centres, the dedicated Grafham Water Centre and Burwell House teams consistently deliver brilliant impact.
With an ambitious vision to reach more people through expanding programmes, the team needed strategic clarity and a shared communication approach to guide the next phase of growth.
The work
STRENGTHENING FROM THE INSIDE
We began with the people. Through facilitated workshops across both centres, we created space to surface shared values, recognise strengths and open an honest conversation about where the organisation wanted to go. This collaborative groundwork became the anchor for the strategic communication work that followed.
SHAPING THE MESSAGE
Drawing on workshop insights and leadership priorities, I developed a clear, purposeful pitch deck for school leaders, teachers and internal commissioning teams. Built around a consistent voice, it gave the organisation a confident way to talk about what it does and why it matters.
BUILDING A PUBLIC FACING PRESENCE
To give the organisation a central public‑facing hub, I led development and project management of a streamlined single‑page website. Bringing on board designer Krishna Solanki, we delivered a clear and accessible entry point that signposts visitors to services across the organisation and is designed to grow as programmes expand.
TURNING PRIORITIES INTO PRACTICAL PLANS
Working with the Business Development Manager, I supported translation of short‑ and medium‑term priorities into a clear, actionable strategic plan - breaking ambitious goals into practical steps the team can follow.
The difference
Cambridgeshire Outdoors now operates with a shared mission, a consistent voice, and the strategic foundations to reach more people through outdoor adventure.
Ellie has added real clarity and consistency to how we present Cambridgeshire Outdoors. She worked closely with our team to understand the breadth of our offer and helped translate this into clear, engaging content that reflects our purpose and impact.
- DANIEL PLAYFORD, HEAD OF SERVICE
Reach outWords move mountains
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